First the song and the Lyrics to the song Emptiness by Rohan Rathore for
those who have not come across it on any social networking sites…It has
been shared over 25 thousand times on Facebook over the last week and
the different versions of this song have over a million views
collectively on Youtube…
Lyrics of the Song ‘emptiness’ (tune mere jana kabhi nahi jana ishq mera dard mera) by Rohan Rathore..
Ho love of mine..
with a song and a whine..
You’re harsh and divine..
like truths and a lie..
but the tale end is not here..
I’ve nothing to fear..
for my love is yell of giving and hold on…
in the bright emptiness..
in a room full of it..
is the cruel mistress ho ho o…
I feel the sunrise..
that nest all hollowness..
for i have the way to go.. not come…
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Aa.. aa.. aa…..
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera.. haaye…
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera …
Aashiq teraaa..
Bheed mein khoya rehta hai..
Jaane jahaan a..
Puchho toh itna kehta hai..
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Now here’s the Story behind this song…
One version of the story behind that song is
“A boy named Rohan Rathore student of IIT Gwahati loved a girl named Supria. After some days he fell sick and then he got to know he is suffering from Cancer. He told the girl and then the girl left him. He was so sad and he decided to record a song and to dedicate her. The Girl Felt too bad that she left him she attempted suicide and she also died.”
When checked with some IIT Guwahati students it was found out that the story is completely FALSE !
Yes, that’s true it is just a clever marketing gimmick by some people to promote the song.
The things they did;
1. They knew the song was good. But a song by unknown singer does not reach a wide audience easily. So they associated a story with it.
2. It is the school and college students who are the target audience for these kind of songs. So they made a story to target these people. And these people are also easily susceptible.
3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing.
4. They used three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.
5. These people introduced the video with the perfect recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet, especially in the age of internet when you can just ask anyone through a chat.
IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.
In my opinion the song is good…but the way of marketing was unethical…but they achieved what they wanted to …the song is a craze on the internet…So much for unethical ways of marketing…Do you think people will really mind now – after listening and liking the song so much – if it is not Rohan Rathore who sang the song…but someone else??
Lyrics of the Song ‘emptiness’ (tune mere jana kabhi nahi jana ishq mera dard mera) by Rohan Rathore..
Ho love of mine..
with a song and a whine..
You’re harsh and divine..
like truths and a lie..
but the tale end is not here..
I’ve nothing to fear..
for my love is yell of giving and hold on…
in the bright emptiness..
in a room full of it..
is the cruel mistress ho ho o…
I feel the sunrise..
that nest all hollowness..
for i have the way to go.. not come…
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Aa.. aa.. aa…..
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera.. haaye…
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera …
Aashiq teraaa..
Bheed mein khoya rehta hai..
Jaane jahaan a..
Puchho toh itna kehta hai..
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Now here’s the Story behind this song…
One version of the story behind that song is
“A boy named Rohan Rathore student of IIT Gwahati loved a girl named Supria. After some days he fell sick and then he got to know he is suffering from Cancer. He told the girl and then the girl left him. He was so sad and he decided to record a song and to dedicate her. The Girl Felt too bad that she left him she attempted suicide and she also died.”
When checked with some IIT Guwahati students it was found out that the story is completely FALSE !
Yes, that’s true it is just a clever marketing gimmick by some people to promote the song.
The things they did;
1. They knew the song was good. But a song by unknown singer does not reach a wide audience easily. So they associated a story with it.
2. It is the school and college students who are the target audience for these kind of songs. So they made a story to target these people. And these people are also easily susceptible.
3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing.
4. They used three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.
5. These people introduced the video with the perfect recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet, especially in the age of internet when you can just ask anyone through a chat.
IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.
In my opinion the song is good…but the way of marketing was unethical…but they achieved what they wanted to …the song is a craze on the internet…So much for unethical ways of marketing…Do you think people will really mind now – after listening and liking the song so much – if it is not Rohan Rathore who sang the song…but someone else??
